The Value of Personal Branding for Small Business

to truly make your mark for your small business, brand yourself as someone who contributes to the community. If your family has been in the business for generations, you will find yourself upholding a reputation as well as carving one out for yourself. This is easily accomplished by remaining involved in all the things your family has been doing: chamber of commerce, local school board, and community activist, if needed.

The latter are the ones that your neighbors, customers, and colleagues will appreciate.

New to town? Become known as a “good business citizen.” Give generously to local causes; those that mean the most to you and your employees. Participate in local events (where you gain the added benefit of exposure). And provide time, goods, or services to those in need.