Saturday, October 24, 2015

3 storey 4600  sq feet sports bar mountaineer memorabilia
http://www.forbes.com/sites/blakewilliams3012/2015/10/24/location-be-damned-out-of-market-sports-bars-a-solid-business-strategy/

“To say that you could go to a house party in Morgantown and you would get the same vibe seems a little extreme, but I had a house party in Morgantown and on game day here it’s the same thing,” Gresso’s manager and WVU graduate Wesley ‘Wooz’ Swiger said. “You don’t get to go to the game, you don’t get to burn anyCOUCHES , but we’re having the same exact vibe. A hometown vibe, it’s really, really cool.”

The No. 1 team in the country plays their home games just down the street from the Columbus establishment, but evidence of the proximity to Ohio State is not easy to find. The Buckeyes played a noon game on Oct. 10, a 49-28 win over Maryland that about 25 Buckeye fans watched at the bar, according to owner Eric ‘Gresso’ Gresak, but as evidenced by the Mountaineer memorabilia plastered all over the three-story, 4,600 square-foot building the defending national champions are an afterthought.

A fall Saturday in Columbus, Ohio, means football and Gresso’s is no different. The bar and restaurant is packed for the big game on Oct. 10, just as it is every week, with the 125 or so patrons glued to the establishment’s 21 TVs.

Location Be Damned: Out-Of-Market Sports Bars A Solid Business Strategy

The Value of Personal Branding for Small Business
to truly make your mark for your small business, brand yourself as someone who contributes to the community. If your family has been in the business for generations, you will find yourself upholding a reputation as well as carving one out for yourself. This is easily accomplished by remaining involved in all the things your family has been doing: chamber of commerce, local school board, and community activist, if needed.
The latter are the ones that your neighbors, customers, and colleagues will appreciate.

New to town? Become known as a “good business citizen.” Give generously to local causes; those that mean the most to you and your employees. Participate in local events (where you gain the added benefit of exposure). And provide time, goods, or services to those in need.